Forget the hype. The integration of AI into Online Travel Agencies (OTAs) isn't about better booking; it's about unprecedented data centralization and control over hotel revenue.
Everyone is buzzing about travel technology, but the real story on **digital nomadism** and **AI in tourism** is far darker.
Is Riyadh Air's tech partnership with Huawei about seamless travel, or is it about data sovereignty? Unpacking the true cost of this digital tourism push.
FITUR 2026 is doubling down on travel technology. But this isn't about better apps; it's about data centralization and who controls the next wave of **digital tourism**.