The Colostrum Cult: Why Big Supplement Is Selling You Baby Milk—And Who's Really Cashing In

We are living in the age of bio-optimization, where every fleeting trend, no matter how bizarre, finds its way into a colorful capsule. The latest darling of the wellness industry? **Bovine colostrum**—the nutrient-rich first milk produced by cows after giving birth. Pitched as the ultimate **immune system booster** and the secret to elite athletic recovery, the market for these supplements is exploding. But before you fork over your cash for this bovine gold rush, you need to understand the unspoken truth: This isn't about your health; it’s about exploiting a biological scarcity.