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Figure's Secret Weapon: Why the OPEN Launch Isn't About Loans, It's About Owning the Entire Mortgage Stack

By DailyWorld Editorial • January 18, 2026

The Hook: Stop Looking at Loan Volumes, Start Looking at the Plumbing

Everyone is obsessed with Figure Technology Solutions (FIGR) and its recent Q4 2025 loan volumes, praising the numbers as proof of concept. They’re missing the forest for the trees. The real story behind FIGR's valuation isn't the volume of mortgages it processes—it’s the **technology stack** it's building underneath the entire industry. This isn't a lending story; it's an infrastructure play masquerading as a fintech darling. The target keyword here is Figure Technology Solutions, and its disruptive potential is being dangerously underestimated by traditional finance.

The "Unspoken Truth": OPEN Isn't a Product, It's a Trojan Horse

The launch of OPEN, Figure's proprietary blockchain-based platform, is being framed as an efficiency gain for loan originations. This is soft-pedaling the seismic shift underway. OPEN is designed to tokenize assets and streamline settlement, effectively cutting out layers of legacy intermediaries—the very entities that control the current financial architecture. The unspoken truth is that FIGR isn't trying to compete with Wells Fargo; it's trying to become the digital mortgage rails that Wells Fargo *must* use to remain competitive in five years. This is a direct assault on the centralized control of capital markets, leveraging distributed ledger technology to create undeniable network effects.

Why does this matter? Because every successful loan processed through OPEN generates data, smart contract executions, and network value that accrues directly to Figure, not the lender. This fundamentally changes the economics of lending technology. Traditional SaaS models are linear; Figure's model is exponential, locking users deeper into its proprietary ecosystem with every transaction. This is the real driver of the implied valuation.

Deep Analysis: The Contrarian View on Risk and Reward

While analysts celebrate strong Q4 loan volumes, the contrarian view focuses on regulatory risk and adoption friction. Big banks are notoriously slow to adopt disruptive technology, especially when it threatens their existing revenue streams derived from those very intermediaries OPEN seeks to eliminate. The market is currently pricing in smooth, frictionless adoption. This is profoundly optimistic. The real battle for Fintech valuation won't be fought in product launches, but in compliance offices and boardrooms where inertia is the most powerful competitor.

Furthermore, the focus on the US mortgage market ignores the global potential. Tokenization and standardized digital asset management are far more appealing in emerging markets with less established, but rapidly modernizing, financial systems. If Figure successfully standardizes its technology stack globally, the current valuation becomes laughable—in a good way for shareholders. This is where the true alpha lies, far beyond the noise of quarterly loan performance.

What Happens Next? The Inevitable Consolidation

Prediction: Within 36 months, Figure will either be acquired by a major infrastructure player (think BlackRock or a large custodian bank desperate to own the rails) or it will aggressively pivot to becoming a B2B utility provider, effectively charging tolls on the new digital mortgage highway. The current hybrid model (lending *and* tech provider) is a transitional phase designed to prove the technology works under real-world stress. Once adoption hits critical mass, the lending arm becomes a distraction, and the infrastructure service becomes the crown jewel. If they fail to secure this utility status, regulatory scrutiny over their dual role will likely cap their growth trajectory.

The entire landscape of financial technology is shifting. Figure is betting that the future is automated settlement, and right now, the market is betting they are right. But the path to that future is paved with political and institutional resistance that the current valuation doesn't fully account for. We need to watch regulatory filings, not just volume reports.