The Addiction Lie: Why Suing Social Media for Mental Health Is a Distraction from the Real Power Grab

The headlines scream about lawsuits targeting Big Tech for eroding the mental health of users, particularly adolescents. We are finally seeing plaintiffs—parents, states, and even former employees—point fingers at platforms like TikTok and Instagram, claiming their design intentionally fosters addiction. This narrative, that these apps are merely digital cigarettes, is compelling, emotionally resonant, and dangerously simplistic. It allows us to focus on individual responsibility and the 'evil' of addictive design, completely bypassing the structural rot underneath: algorithmic accountability and data sovereignty.

The core question facing regulators and courts isn't whether scrolling causes dopamine spikes; neuroscientists have confirmed that for decades. The real, unspoken truth is this: These lawsuits are a convenient smokescreen. They allow politicians to appear tough on tech without enacting the truly disruptive regulation required—namely, mandatory transparency regarding the recommendation engines that dictate public discourse and consumption habits. If the focus remains solely on 'addiction,' the fix will be superficial, perhaps age gates or time limits, leaving the profit-maximizing, attention-harvesting infrastructure untouched.

The Real Winners of the 'Addiction' Narrative

Who truly benefits when we frame this as a social media addiction crisis? The platforms themselves. By accepting the premise of addiction, they subtly shift blame from their intentional design choices (the algorithm) to the user's weakness. It’s the digital equivalent of blaming the casino patron for losing, not the house for rigging the odds. The platforms are masters of engagement maximization; their revenue depends on keeping eyes glued to the screen, regardless of content quality or emotional impact.

Furthermore, the current legal strategy often relies on proving 'foreseeable harm' based on internal documents. This is a retrospective Band-Aid. The danger isn't just that a teenager feels bad; it's that personalized, opaque algorithms are influencing everything from election outcomes to purchasing decisions, optimizing for outrage because outrage drives engagement. This is the true threat to societal stability, far eclipsing teenage body image concerns, vital though they are.

Contrarian View: Addiction is the Feature, Not the Bug

To be truly contrarian, we must admit that the platforms are succeeding wildly at their primary objective: capturing and monetizing attention. If a product functions exactly as designed—to keep you scrolling—then calling it 'addictive' is merely a polite euphemism for 'effective business model.' The failure lies not in the technology, but in the complete lack of regulatory oversight demanding that these attention-capture mechanisms serve a public good, rather than pure shareholder return. We need to stop treating these companies like simple product manufacturers and start treating them as infrastructural utilities whose core function (the feed) must be auditable and controllable by the user, not just the corporation. See how the European Union is tackling digital services for comparison. (Source: Reuters on the EU's approach).

What Happens Next? The Prediction

Expect the current wave of lawsuits to result in massive, highly publicized settlements rather than fundamental systemic change. These settlements will be framed as 'historic victories for victim compensation,' providing excellent PR for politicians and temporary relief for plaintiffs. However, the core infrastructure—the proprietary, secret algorithms—will remain locked away. The real regulatory battleground will shift in the next three years from 'mental health' to 'data portability and algorithmic transparency' when lawmakers realize that controlling the feed is controlling the narrative. Look for landmark legislation modeled after GDPR, focused on data ownership, not just content moderation. The fight over digital well-being is a sideshow; the main event is control over the digital public square.

The battle over digital addiction is necessary, but insufficient. Until we demand access to the code that shapes our reality, we are merely arguing over the flavor of the chains binding us to the screen. (For context on the psychological mechanisms involved, see research on APA resources on technology use).